I was able to get a few moments of Christina Newton’s busy schedule in order to ask her a few questions about the development of Richmond’s First Fridays local artist program (which I wrote a blog on earlier in the year) and the Curated Culture, Inc. non-profit organization that sponsors it. Here is a transcript of the interview.
Name: Christina Newton
Position within organization: Founder & Director
Years at Curated Culture, Inc.: 4 (since inception)
1. How does Curated Culture, Inc. and its programs emulate the art, culture and recreation of the city of Richmond?
This is a hard question. I see First Fridays as a showcase or platform of what our arts and cultural community has to offer as compared to “emulating” but that may just be semantics. The arts community has been hungry for a vehicle for the wealth of artistic talent here and the community at large hungers for “community”, entertainment, socializing, adventure, whatever you want to call it..energy maybe. First Fridays offers all these things.
2. Can you tell me a little about the Curated Culture, Inc. organization, how it was conceived and who are the people who comprise the Board of Directors and what kind of backgrounds do these board members have?
I developed the art walk idea and founded the “First Fridays On & Off Broad” steering committee in 2000 as then Director of Artspace gallery, which served as the lead organization and fiscal agent for the project. As Chair of the steering committee, I lead the effort and worked with reps from the participating galleries and museums at the time, which included 9 sites.
After two years, the steering committee realized that First Fridays was a major undertaking and that they (the galleries) could only dedicate so much time to it and that it needed dedicated coordination. The steering committee discussed and voted to move the event under the coordination of a separate nonprofit in Dec 2002, and Curated Culture, Inc. was founded in March 2003, which I was president and founder of. Our first board included some members form that steering committee and others from the arts community. We started honestly ‘around the kitchen table” and decided to go with “Curated Culture” as compared to “First Fridays” since the art walk events in some cities grew so much that there ended up not being a need for oversight, so we were preparing for the future when we would eventually not be needed. (coming up soon actually) Also, since there was so much that could also be done in RV! A for t he arts that wasn’t being done, we could eventually expand our programming to do other arts based events.
Our nonprofit organization, Curated Culture, is the group working behind the scenes coordinating First Fridays and the participating venues (galleries, creative businesses, restaurants) are partners in this project. We serve as the point of contact and do the programming, event coordination, PR, fund-raising, etc. whereas the venues plan what’s happening inside their spaces (monthly exhibitions, concerts, etc). We promote First Fridays, the event, which provides a trickle down promotion for those participating spaces.
Our board is comprised of: artists, arts administrators, financial professionals, fund raisers, gallery owner, and people in the nonprofit field, including myself and:
Dan Stackhouse, President (Community Idea Stations PBS/NPR)
Ethan Lindbloom, Treasurer (RBC Dain Rauscher)
Joseph Papa, Secretary (Library of Virginia)
Anne Hart Chay (Visual Art Studio)
Ann Pollock (community volunteer)
Sarah Owen (artist)
Sarah Johnston (Jackson-Field Girls Home)
David Hershey (UR Lora Robins Gallery)
3. The First Friday concept is one that is becoming popular across the nation and has been a staple of European cities for some time. Was the First Fridays program modeled after any other specific programs that have been successful in other locations?
I was very familiar with the concept in other cities and did hone and web research as to how it worked in other cities, including visiting DC, Charottesville, Philly, and San Antonio. (varying sized events) Finding out that Fredericksburg was having an “art walk” event was the final inspiration to get something going (“If Fredericksburg can do it…”)
4. Programs such as First Fridays often assist in stimulating areas of town that could use the economic assistance, has First Fridays in Richmond caused any such stimulation in urban areas (Old Historic Broad Street and elsewhere)? What kind of changes have occurred in these areas?
In 2000, the original idea was to coordinate and formalize the monthly opening receptions that were taking place at the few venues on Broad St and build awareness for these sites and the base of arts supporters that were coming down to the monthly openings. The sites were holding openings on the same night, but there was no partnerships or cross promotions. Some of the audience mixed but there wasn’t anything formal about it. So, our First Fridays art walk concept was, and still is, a marketing approach to get people to become more aware of the arts and culture taking place in Richmond as well as help revitalize n.
Although the City will be hard pressed to give credit to our efforts, it is obvious that First Fridays has given life back to a once down and out area of town. This is why our mission is to “inspire community and economic development”. Over the last five years, new businesses, restaurants, residential housing, etc. have blossomed in downtown and continue to do so. We average approx 4,000 visitors per month to First Fridays, attracting more people downtown than any other ongoing event. Now with VCU moving east into Monroe Ward and Jackson Ward being overrun with development in both residential and commercial, downtown will soon be a thriving area of the city again. There is ongoing discussion as to the official designation of the Historic Broad St. area, some part of downtown, as an “Arts District” but it’s very complicated but I expect it to come together once the Va Performing Arts Foundations’ Richmond CenterStage facility is finished in 2009.
Other areas of Richmond that are being revitalized by the arts are of course West Main Street in the Fan and Manchester. There is continual discussion as to how to connect these three ‘arts districts” but nothing has come together yet.
5. With the addition of Second Saturdays, it is clear that the programs under Curated Culture, Inc. are becoming successful, what does the future hold for the organization and what sorts of programs can the city of Richmond expect in the future?
I wouldn’t quite say that the development of Sec. Sat. proves our success, as much as we need to find a way to get people downtown other days than Fir. Fri. It’s a slow growing event idea that basically markets downtown to the public. .
6. What has Richmond’s artistic community’s history been like and how have artists been able to sustain themselves before programs such as First Friday came along?
There has always been a strong arts community although small, with VCU and UR’s arts schools. Many artists came to go to school and stayed to make Richmond their home (such as myself). The arts community was insulated but very supportive. VCU’s arts school has grown, as has UR’s, which has attracted more students to the city to take part in our arts community’s growth. Where the openings use to the artists social time, First Fridays has made it everyone’s social event. Consequently, not all the artists in the community have liked the growth of the program, but it’s also contributed to more galleries opening and more awareness and arts appreciation, which in turn create more opportunities for artists to show and sell their art. (We started with 9 sites in 2000 -! 5 of t hem galleries – and today we have 24 venues participating in First Fridays.)
First Fridays has increased awareness and appreciation of the Richmond Region as an arts and cultural community, where artists become more appreciated as part of the community. This creates a sense of pride for the artists and the community-at-large. The development of this cultural community in turn fosters an increased interest in having more venues to exhibit and sell their works. There are more galleries and creative businesses in Richmond than ever before and more artists then ever to fill them. Galleries are now usually booked more than a year in advance due to the multitude of artists living and working in the area. Gallery openings have always been the artists’ social scene as well, so this community has just gotten larger and includes a more diverse audience. First Fridays brings the artists and the arts enthusiasts together in community.
7. How has First Friday transformed since its creation?
Some of this is answered in previous questions, but I’ll add..
First Sites: Artspace, 1708, Elegba Folklore Society, Corporate & Museum Frame, Black History Museum, Fire & Police Museum, Visual Art Studio, Valentine: Richmond History Center, Richmond Public Library
Today, we have 24 various venues, and some of the original sites still participate. Over time, venues have come and gone based on a variety of reasons, from closing, moving, to not wanting to participate, but each year, more and more venues come on board.
check out http://www.firstfridaysrichmond.com for more info.
8. How has the city’s government supported the First Friday program and its cause?
Sadly, all we have received from the City has been $4,000 (in-kind and financial contribution) over the last three years from the Dept of Economic Development. Otherwise, the city has been supportive only in verbal thanks or taking credit for the success of the program themselves (William Harrell). Generally we can’t get a phone call returned. We have received funding from Richmond Renaissance (now known as Venture Richmond which is a public private partnership) of $20,000 over two years.
9. Is there anything else about Richmond’s First Friday that makes it unique in comparison similar programs?
First Fridays is important because it brings awareness for arts and culture to the forefront of the public’s mind. It is an educational experience in disguise. The arts are sometimes scene as an exclusionary experience or requiring great knowledge, when anyone and everyone should be a participant. It breaks barriers.
One of the best thing about Richmond’s First Fridays program, and something I am most proud about, is that it’s truly diverse in regards to the work that is on view and the audience that attends. In the past, Richmond has had, and still does, have segregated events, but First Fridays brings together people of all backgrounds, whether black or white, rich or poor, old or young, urbanite or suburbanite, local resident or tourist. Everyone comes together for an urban cultural experience, which cultivates an appreciation of arts and cultural, but also pride in community, and the revitalization of a once very down and out Downtown.